How pay per click works
Whether you are looking to run a Google AdWords or Bing Ads campaign, the basic principles of PPC remain the same
Choose the keywords and locations you want to be found for
Create adverts linking to relevant landing pages relating to your keywords
Allocate a budget
Your adverts are then triggered when a user searches for the keywords you have selected, within your target location. If the user then clicks on your advert and goes to your chosen landing page, the price of the click is deducted from your daily budget. When you exceed your daily budget, your adverts are no longer displayed.
Unfortunately, there is quite a bit more to it than these basic fundamentals, meaning an inefficient campaign can quickly run through a budget without yielding any results.
ImDigital Ltd is a UK based Google Partner Agency. This ensures that the budget you allocate towards your PPC campaign is being handled by Google & Bing Accredited Professionals. Our team of experts will research, meticulously plan & test your campaign to ensure that it delivers the maximum number of enquiries that your chosen budget will allow for.
Who we work with
We have worked with many different businesses from a variety of sectors, each with their own varying goals and budgets. Whether it be a new business looking to grab the attention of potential customers through pay per click marketing, or an established brand looking for assistance in improving quality scores & conversion rates on an existing campaign, our diligent team can help to accelerate and sustain your online growth.
We work with all sectors, but we specialise in:
Energy and water