What is SEO
Search Engine Optimisation is the process of making your website relevant for search terms you would like to be found for. The search engines want to deliver accurate results. In order to achieve this, they have algorithms and ranking factors that determine who goes where for any given search term. With an SEO campaign you are second guessing these algorithms. By adhering to these ranking factors, you are making your website compliant. Which in turn helps you to appear for your chosen search terms in your given location.
On page / off page SEO
There are two main ways to go about producing an SEO strategy, On page and Off page SEO. On page SEO involves the behind the scenes technical elements to your website like Meta data and Alt tags. Off page SEO involves building a strong online profile through link building in business directories & blogging to increase your online presence.
Local SEO is usually undertaken by businesses who are looking to appear for a product or service in a specific location. A local campaign will utilise a business’s Google My Business Page in order to improve a company’s local search rankings across Google maps and the local organic search results. These campaigns are perfect for companies looking to market their goods and services in a chosen town or city.
If you serve customers across the UK, then you will require a national campaign. National campaigns are usually required by bigger companies or brands whose offerings are not restricted to a location. Online retailers or companies with a high end offering usually employ a national SEO strategy.
Work with us
We have over 10 years’ experience in managing our clients local and national SEO campaigns. Our proactive team will work with you to help improve your websites organic rankings, freeing you up to concentrate on managing the enquiries.