Search engine optimisation
We have established a large and loyal customer base who are benefiting from our on-going SEO (Search Engine Optimisation) campaigns. Unlike PPC (Pay Per Click), an SEO campaign is a long-term solution and is affected by the quality of content, trust of a domain and many other factors. At ImDigital we have a proven track record of helping local businesses grow & ultimately sustain their online presence.
We combine high quality content with our industry expertise to build your online presence over time. This results in an increase in website traffic and generally more activity for your business online. There are many moving components when it comes to SEO so don’t get left behind by the competition, let our Chesterfield based SEO team manage it for you.
We include the following for all SEO campaigns free:
Each campaign comes with a comprehensive website analysis with suggestions on how to improve on-site SEO
Each new campaign comes with a complete competitor analysis to provide insights into the market
Toxic link analysis
All campaigns come with a toxic and broken link analysis to shed light on any harmful or broken website links
All campaigns come with website content analysis and recommendations
All campaigns come with state of the art SEO tracking software to enable your to monitor campaign progress
What is SEO?
SEO is the process of making your website relevant for search terms you would like to be found for. The search engines want to deliver accurate results, and in order to achieve this they have algorithms and ranking factors that determine rankings for any given search term.
Our SEO campaigns second guess these algorithms and monitor the search networks closely for changes. By adhering to these ranking factors, we create content and make your website compliant. Which in turn helps you to appear for your chosen search terms in your given location.
On-site / off-site SEO
There are two main ways to go about producing a search engine optimisation strategy:
Your website directly influences your on-site SEO. Google and the other search engines robots crawl your web pages looking for certain components. They essentially want to serve the highest quality content to their users. Here are some examples of what to look for when considering your on-site search engine optimisation:
- Website speed
- Relevance of content
- Meta data title tags & meta descriptions
- Plus more…
Information held on other websites about your business can have an influence on your own companies online presence. Off-site search engine optimisation includes everything that affects your SEO that you cannot change directly on your website and is held elsewhere. Some areas to consider are:
- Link building
- Monitoring brand name
- Directory listings
- Plus more…
Local SEO campaigns
Local SEO is usually undertaken by businesses who are looking to appear for a product or service in a specific location. A local campaign will utilise a business’s Google My Business Page in order to improve a company’s local search rankings across Google maps and the local organic search results. These campaigns are perfect for companies looking to market their goods and services in a chosen town or city.
We can help with:
- Business listings
- Content production
- Link Building
- On-site SEO work
Website & marketing offers
Good riddance to 2020, hello 2021! Our winter website and digital marketing offers are a fantastic way for your business to kickstart in the new year. A professional website will increase new customer enquiries and help to solidify relationships with current ones.
Whether you require a full website re-design, or a little bit of help to promote your existing website, we have the perfect solution for your business.
Get a free SEO analysis
We offer a free SEO report on where your existing website and search engine results can be improved. Speak to a member of our team or arrange a face to face consultation.
Lets build something great together
Call or email us now to arrange a coffee to discuss how we can help your businessEmail us Or call - 01246 207 423