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3H CCTV

CCTV, alarm and security systems in Chesterfield & the Midlands

Project categories:Web design/PPC/SEO
Project link: 3hcctv.co.uk

+120%

Increase in Google Ads conversion rate

+200%

Increase in leads

+0.7 second

Load time

3HCCTV & Alarms are a team of specialist CCTV & intruder alarm suppliers and installers working in the Midlands.

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Mission

We were originally tasked with an SEO overhaul of their existing website to tidy up some of the on-site issues and to help create a profile with some off-site techniques. Over time other requirements have come up such as:

  • Further improve SEO
  • Improve user experience on the website
  • Make it easier for web visitors to get in touch
  • Decrease the Google Ads bounce rate and work to create content that will convert into leads
  • Improve the speed of the website

Impact

Upon the successful completion of this work, we worked with 3H CCTV continuously and eventually suggested that a new website would further increase conversion rates.

Finally after establishing a solid working relationship we highlighted the low conversion rate that the website was getting from the traffic generated by the digital campaigns. We agreed upon a full website redevelopment and and designed and built a new site that was easier on the high and laid out to convert the traffic into customers. The site has been a massive success improving the overall conversion rate from 5% to 11% helping to generate more enquiries from the same marketing budget.

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