CCTV, alarm and security systems in Chesterfield & the Midlands
Increase in Google Ads conversion rate
Increase in leads
3HCCTV & Alarms are a team of specialist CCTV & intruder alarm suppliers and installers working in the Midlands.
We were originally tasked with an SEO overhaul of their existing website to tidy up some of the on-site issues and to help create a profile with some off-site techniques. Over time other requirements have come up such as:
- Further improve SEO
- Improve user experience on the website
- Make it easier for web visitors to get in touch
- Decrease the Google Ads bounce rate and work to create content that will convert into leads
- Improve the speed of the website
Upon the successful completion of this work, we worked with 3H CCTV continuously and eventually suggested that a new website would further increase conversion rates.
Finally after establishing a solid working relationship we highlighted the low conversion rate that the website was getting from the traffic generated by the digital campaigns. We agreed upon a full website redevelopment and and designed and built a new site that was easier on the high and laid out to convert the traffic into customers. The site has been a massive success improving the overall conversion rate from 5% to 11% helping to generate more enquiries from the same marketing budget.