Precedo Healthcare website design. Built for a business moving forward.

Precedo Healthcare supplies healthcare and social care staffing solutions across the UK. Its website needed to represent a progressing business and serve people arriving with different needs. We brought our design and development expertise to the brief, with proper attention to the work behind the first impression.

The brief. Bring the digital presence together.

Precedo Healthcare approached us while considering a rebrand. We discussed which elements of its identity still worked and where the presentation needed improving.

That conversation covered the logo, website and business profiles. A refreshed website should feel like part of the same business customers meet elsewhere. Getting that consistency right deserves thought, rather than simply putting a new logo onto an old setup.

Precedo Healthcare website design, delivered in 2020

We reworked the logo and developed a draft homepage, bringing the customer’s preferences together with our own design ideas.

Once the homepage was approved, we carried the direction through the remaining pages. Reviewing the design in stages gave the customer opportunities to respond while the work was taking shape.

We back our designers to bring something useful to a brief. Listening matters, but so does having the expertise and conviction to make recommendations.

A website with more than one audience

A staffing business has to communicate with people looking for work and organisations looking for support. Those visitors need different information.

The design thinking needs to account for that distinction. Someone assessing a potential employer and someone researching a staffing provider should both be able to recognise where to start. It’s the kind of detail that gives a website purpose beyond its appearance.

SEO foundations and consistent profiles

The original project included on site SEO work, followed by updates to social media and local search profiles to reflect the branding.

The presentation needed to hold together beyond the website itself. Consistent profiles give the wider digital presence a clearer identity and help the business put the refreshed branding to use.

Redevelopment in 2022 and website hosting

We carried out further redevelopment work in 2022 and provided website hosting.

A website can develop as the business behind it changes. We’re proud to have remained involved beyond the original build, bringing our team back into the work when further development was needed.

The customer’s response

Precedo Healthcare reported more job applications and business enquiries through the new website, alongside improved engagement in its initial feedback.

Your business is moving. Bring the website with it.

If your website no longer reflects what your business has become, let’s get into the brief. We’ll bring the ideas and technical expertise to give it a proper rethink.