Getting found
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Do I need Google Ads if I'm already doing SEO?2 min read
Do I need Google Ads if I'm already doing SEO?
Not always. SEO builds free traffic over months, while Google Ads puts you in front of people searching today for as long as you pay. Many businesses use ads to bring enquiries in while their SEO builds, then rebalance once rankings arrive.
Why isn't my business showing up in ChatGPT?2 min read
Why isn't my business showing up in ChatGPT?
AI assistants such as ChatGPT, Gemini and Google's AI Overviews name businesses they can find, understand and trust. If your website is thin, unclear about what you do and where, or barely mentioned anywhere else online, they will recommend someone else.