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Chesterfield · website redesign

Keep what
works, fix
what does not

A redesign should not throw away the rankings and content you have already paid for. We keep those and rebuild around them.

WHAT A REDESIGN SHOULD PROTECT

The commonest way to lose money on a redesign is to launch and watch the traffic disappear.

Your existing rankings

We map every current URL and redirect it properly. A redesign that drops your rankings has cost you more than it saved.

Content worth keeping

Pages that already bring enquiries get carried across and improved, not binned because they are old.

A layout built for phones

Most dated sites were designed for a desktop and squashed down afterwards. That is usually the biggest single win.

A CMS you will actually use

If the old one needed a developer to change a phone number, that is why the site went stale.

Speed and Core Web Vitals

Old sites carry years of plugins and unused code. A rebuild is the cheapest time to fix that properly.

Photography that still stands up

Good images get kept and re-cropped. Tired stock gets replaced rather than reframed.

HOW A REDESIGN ACTUALLY RUNS

The audit comes first, because what you keep matters more than what you change.

We audit what you have

Which pages bring enquiries, which rank, and which nobody has ever read. That decides what carries over.

You get a fixed quote

Itemised, in writing, including the redirect work. Scope changes get approved by you first.

We rebuild in the open

You watch it on a staging link as it goes, with the old site still live and untouched.

We switch and watch

Redirects in place on day one, then rankings and errors monitored closely for the first few weeks.

WHAT IT COSTS

Usually a little less than a new build, because some of the content and structure already exists.

A redesign is quoted the same way as a new site: fixed, itemised, agreed before anything starts. Where it differs is the audit and redirect work at either end, which is a real chunk of the job and is where a cheap redesign quietly cuts corners.

If the existing site is on a platform we cannot sensibly keep, the honest answer is that it is a rebuild rather than a redesign, and we will tell you that before you spend anything.

Content you already have in good shape brings the price down. Content that needs rewriting is time on top.

How many pages carry over

A forty page site with history takes longer to map and redirect than a five page brochure.

What platform it is on now

Some are straightforward to migrate. Some hold your content in a way that makes exporting the real work.

How much gets rewritten

Keeping copy is cheapest. Reworking it for search and for how people actually read is time on top.

SITES WE HAVE REBUILT

Every one a real client, and every one still live.

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WATCHED AFTER THE SWITCH

The weeks after a redesign go live are when ranking problems show. We watch Search Console for errors and drops rather than waiting to be told something has gone quiet.

Hosting, backups and patching carry on afterwards, and your data is handled under UK GDPR.

WHAT CLIENTS ACTUALLY SAY

5.0

From 22 verified Google reviews

Darren Johnson
Darren Johnson

5 months ago

If you want a logo designing for your company or anything else please don’t hesitate to give these guys a call, I’m just starting my own driving school business and needed a brand new logo designing and after a quick call to tom and Ian they soon started to put a couple of ideas together and they was on the right track straight away, after a couple of tweaks I can finally say they have exceeded my expectations, with the finished logos. Top work from them nothing was ever to much trouble I’m so glad I chose them to design my logo, so don’t hesitate to call these guys, top service all round thank you again 👍👍
Am Pm
Am Pm

11 months ago

Imdigital have been exceptional from the very first moment I spoke to them. From the initial website design to their ongoing advice on promoting my business, their professionalism, expertise, and attention to detail have been outstanding. The website they created has significantly boosted my clients’ confidence in our services—it truly feels like a game-changer for our team. Their guidance has not only helped us present a more polished and professional image but has also given us practical strategies to grow our business. I couldn’t recommend Imdigital highly enough. Thank you to everyone involved at Imdigital, looking forward to many more years of progressing my business with you guys.
Albert Carroll
Albert Carroll

a year ago

Thanks for all the help over the years Tom
Ellen Carroll
Ellen Carroll

a year ago

Ian really helped me understand what I need to do to get my website ranking. He’s the first digital marketer that looked at things the way we do. Couldn’t recommend more highly
Tyler Ball
Tyler Ball

a year ago

Really good SEO service
Phil Nicholson
Phil Nicholson

2 years ago

We've had a positive experience of working with IMDigital, the development and creation of our new website was pain free and we’re pleased with the final result that the team put together. Tom continues to maintain it for us and we're pleased with the ongoing support.
Paul Rice
Paul Rice

2 years ago

We have been dealing with IM Digital for many years now. The service & expertise we receive from both Ian & Tom is second to none. They will recommend if it is time to have a re-design on our web site, to keep us up to date with our internet presence and always deliver superb results.
Steven
Steven

2 years ago

Really happy with Ian and his team, designed & built my website and logo - www.24ampm.co.uk. Always on call to help us with any questions and recommendations to help grow our business together. Highly recommend :)
Nicola Cockman
Nicola Cockman

2 years ago

These guys are amazing. Given the fact the had no idea about the business of aesthetic medicine they created an amazing website for me. This could not have been an easy task! Ive used this company for over 4 years now for my web work and its paid off. I get website enquiry forms every single week. I will continue to use these for future web work and id have no problems 100%recommending them.
Jo Stacey
Jo Stacey

2 years ago

Great company to deal with and definitely increased our sales having the website, thank you Ian.
Clive Pearson
Clive Pearson

2 years ago

Both Ian and Tom are really great!! They have been very helpful and supportive. Their skills, ability and knowledge in bring our various projects to life have been excellent. We are extremely pleased with the work they have done for us and we will be doing other projects with them.
Patrick Bosworth
Patrick Bosworth

2 years ago

Highly recommended Ian and his team have done a great job of building our site. Always on the end of the phone to assist with updating etc.
S Griffiths
S Griffiths

6 years ago

Absolutely first class service. They cannot do enough to help, exceptional communication and work. We would highly recommend IM digital.
Martin Swain
Martin Swain

6 years ago

Ian and Tom at IMdigital are fantastic. Help me with my Website and Social Media, and the google ranking etc. In addition I have referred them to several other businesses who have also been delighted with their service. I would recommend then very highly.
Lee Jones
Lee Jones

6 years ago

Can’t recommend this company enough. Took all the stress out of starting my business and took my vision and directions and set me up in no time. Very professional and top quality results and very reasonable costs. No one came close to matching their prices for what I received in return. Thank you
Ian Naylor
Ian Naylor

7 years ago

ImDigital helped make our Company look like a large International. Our Web site looks very proffesional - all our clients give us very positive feedback after browsing our web site. ImDigital provide excellent ongoing support to help maintain the site. They also developed our video on our home page which looks fantastic.
Andrew Stevens
Andrew Stevens

7 years ago

I run a local CCTV company and recently changes seo companies to these guys. Communication is great, advice is great and even when I've suggested edits or campaigns that would have made them money, they have advised against it where necessary to ensure I get the returns I want. Very fair and informative and the first company I have come accross that constantly updates you and works with you to achieve the results you need. Highly recommend to any local business! Withing 4 weeks already seen an increase in commercial jobs which is what I specified!
Huckleberry Willow
Huckleberry Willow

8 years ago

We used IM Digital for a 4 month campaign to improve our local Google ranking, and they did get us there! They were very knowledgeable, and I received excellent communication throughout.
Emmeline Virgilio
Emmeline Virgilio

9 years ago

Tom at ImDigital helped me promote my swim school on Google & Bing. I'm still not sure how they did it, but it worked and I get more phone calls now than I did before :)
Damien Adams
Damien Adams

9 years ago

We used ImDigital for their local SEO package, it worked really well and we are now about to start a PPC campaign with them
Pete Himd
Pete Himd

9 years ago

We use ImDigital to promote our online card business. They are good people, we have definitely benefited from using their service
Lee Drummond
Lee Drummond

9 years ago

We used ImDigital to help us with our local listings. Google and Bing did not know who or what we were. ImDigital did what they did and now we get lots of enquiries from local customers who say they have found us on the internet. Thanks

REDESIGN QUESTIONS

The ones we get asked most.

Not if the redirects are done properly, which is the part cheap redesigns skip. We map every existing URL to its new home before launch and watch Search Console afterwards.

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Tell us what the business does

We’ll tell you what it needs, and what it costs, before you commit to anything.

01246 808 006

Monday to Friday, 8.30 to 5     info@im-digital.co.uk →     2 Meadow View, Chesterfield S40 3LT