Why PPC?


Ian Murray

Pay Per Click, or PPC. Is a highly targeted trackable form of marketing allowing users to target clients at specific times of the buying cycle and only pay for the adverts of the customer clicks on their advert and goes to their site.

How does it work?

Simple, as an owner of a business you will have various different types of customers, some good ones, some not so great. PPC allows you to pick your types of enquiries by only selecting keywords that you want to be found for in locations you want to be found in. So for example if you are a plumber and you are trying to avoid smaller jobs fixing leaky taps and want to concentrate on larger commercial heating installation services you do just that, Simply select keywords for work that you want, your adverts only appear when someone searches for the keywords you have selected and you only pay when someone clicks on your advert. Highly targeted, cost effective marketing.

How much does it cost? It’s up to you how much you spend, depending on how much work you can take on and how much traffic is available. You will need to spend enough to get your own desired response. if You only want 1-2 customers a month, you may only need a small budget, if you want 10+ you will need a higher one.

How to get started? Contact us. We have a team of Google and Bing certified individuals on hand to expertly guide you through the process, we will ask you a few simple questions about your business and what you want to achieve from your campaign. Then we do what we do best, building a highly efficient targeted campaign. Before we set anything live we come back to you with a list of keywords and adverts awaiting your approval. Once approved your campaign will be up and running. We will then arrange appointments with yourself to show you how the campaign is performing and stay in constant dialogue to ensure everything is as efficient as possible.

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